At The Perfume Oil Company, we’re always refining and evolving our fragrances to create the most beautiful scent experience possible - and we’re excited to introduce updated formulations of three of our most-loved Roll-On Perfume Oils: ELLE, POSITANO and SALT.
Inspired by iconic luxury fragrances including Coco Mademoiselle by CC, Le Sirenuse Positano by Eau d’Italie, and Wood Sage & Sea Salt by Jo Malone, these customer favourites have been carefully reformulated using a revised blend of ingredients while remaining true to the scent profiles our community knows and loves.
If you’ve loved these fragrances before, think of this as rediscovering them in a new light.
Why Have These Fragrances Been Reformulated?
Fragrance formulation is both an art and a science. Over time, perfumers may refine ingredient blends to enhance fragrance performance, improve wearability, or evolve the scent experience while preserving the overall identity of the fragrance.
Our updated formulations of ELLE, POSITANO and SALT feature a revised composition of ingredients that gives each fragrance its own unique character and depth, while still capturing the essence of the original inspiration behind each scent.
You may also notice subtle differences in the appearance of the oils compared to previous batches or in-store testers - a completely natural result of the updated ingredient blends used within the formulations.
Which Perfumes Have Been Reformulated?
ELLE- Inspired by Coco Mademoiselle by CC
Elegant, feminine and endlessly wearable, ELLE has long been one of our most-loved perfume oils — and for good reason.
Inspired by the iconic CC perfume, ELLE blends bright citrus, soft florals and warm patchouli into a fragrance that feels sophisticated yet effortless. It’s the scent of confidence, polished simplicity and timeless femininity.
The updated formulation of ELLE retains the luxurious and addictive profile customers love while introducing a refined new depth through its revised blend of ingredients.
What Does ELLE Smell Like?
ELLE is fresh yet warm, balancing sparkling citrus with delicate florals and sensual woody notes. It’s the perfect everyday fragrance for anyone who loves modern feminine perfumes with a classic edge.
How ELLE Makes You Feel?
Wearing ELLE feels like stepping into your most confident self. It’s effortlessly chic, quietly luxurious and undeniably captivating - the kind of scent that leaves a lasting impression long after you’ve left the room.
Perfect for:
- Lovers of CC and Coco Mademoiselle-inspired fragrances
- Everyday signature scent wearers
- Fans of sophisticated floral perfumes
POSITANO- Inspired by Le Sirenuse Positano by Eau d’Italie
POSITANO captures the feeling of an Italian summer escape bottled into fragrance form.
Inspired by the cult-favourite Le Sirenuse Positano fragrance by Eau d’Italie, this luminous scent blends radiant citrus, soft florals and delicate musk to create something fresh, uplifting and transportive.
The reformulated POSITANO introduces a beautifully balanced new ingredient blend that enhances the fragrance’s airy sophistication while preserving the effortless glamour it’s known for.
What Does POSITANO Smell Like?
Think warm coastal air, Mediterranean citrus and sunlit afternoons overlooking the Amalfi Coast. POSITANO is fresh and refined with a soft resort-style elegance that feels both relaxed and luxurious.
How POSITANO Makes You Feel?
POSITANO feels like sunshine on your skin and salty air drifting through open windows. It’s carefree, radiant and endlessly escapist - the fragrance equivalent of being somewhere beautiful.
Perfect for:
- Lovers of fresh citrus and musk fragrances
- Fans of luxury resort-inspired perfumes
- Anyone searching for a sophisticated summer scent
SALT- Inspired by Wood Sage & Sea Salt by Jo Malone
Minimal, clean and effortlessly cool, SALT has become a favourite among lovers of fresh, skin-like fragrances.
Inspired by the iconic Wood Sage & Sea Salt by Jo Malone, SALT combines mineral sea salt, earthy sage and soft woods to create a scent that is airy, grounding and incredibly wearable.
The updated formulation introduces a revised blend of ingredients that enhances the fragrance’s soft complexity while maintaining the understated coastal freshness customers adore.
What Does SALT Smell Like?
Fresh ocean air, driftwood and soft skin warmed by the sun. SALT is subtle yet addictive — a modern unisex fragrance that feels clean, comforting and elevated.
How SALT Makes You Feel?
Wearing SALT feels calm, effortless and grounding. Like your favourite oversized linen shirt or a slow morning by the ocean, it’s understated luxury at its most wearable.
Perfect for:
- Fans of Wood Sage & Sea Salt-inspired fragrances
- Lovers of fresh unisex perfumes
- Anyone seeking a clean everyday scent
Rediscover Your Favourite Fragrances
Whether you’re already devoted to ELLE, POSITANO or SALT, or discovering them for the first time, these updated formulations offer a beautiful new way to experience some of our most-loved perfume oils.
Each fragrance remains inspired by the iconic scent profiles that made them favourites, while the revised ingredient blends bring a renewed depth and individuality to the collection.
Explore the new formulations online now and find the scent that feels most like you.
